This was the build process for a very specific ad request, an unusual one – an ad inspired from old ads of the ’60s and ’70s.
Called long-form Ads, they rely heavy on large pieces of text, besides slogan and keyvisual, as you can see in the example below.
My taks was to create ads in that 60’s style, for Honeywell’s Future Air Transportation initiative, seeking to re-enact the excitement/admiration of the public from the 60’s towards the air travel, and announcing new ways of travel (mostly future electric aircraft). You can find the project in this post -> https://claudiovisual.me/retro-long-form-ads-for-honeywell-aero/
Her you can see how the Ad was built: