Context: Air India announced a large order of passenger aiplanes – these airframes receive the final custom equipment choices not from Boeing of Airbus but from the airline itself before putting it into service (like choice of radars, Auxiliary Power Unit, avionics, radio communication equipment, navigation, enviroment controls, filtering systems, etc.), so we targeted Air India with this campaign for an organic approach in marketing and sales to steer them towards Honeywell Aerospace’s offering.
Since the online campaign approach could not be flashy, we centered around specific Indian landmarks and symbols in our imagery. We used architecture and indian people as the main gravitational points for the concepts.
Each artwork was custom made, involving also 3D models composited into the final frame. The creative process is explained here: -> link
The first campaign stage included indian-looking persons as pilots and a banner set with the Taj Mahal as the geographic and cultural anchor point.
This was followed by the next phase, with a series of Gif banners of this shot, as we did not rely only on static banners, but introduced also animated ones.
The shot below is not a stock image, but a custom-made photoshop composite. You can find the build process of the artwork here -> https://claudiovisual.me/photoshop-build-for-campaign-kv/
Later, this campaign was expanded, as it proved highly succesful, with a high click-through rate.
I used again landmarks/ easy recognizable buildings/architecture style to get the person from Air India to be interrested in learning more and click on the ad unit.
